Every Purchase Powers Positive Change

The Circle Initiative is our technology platform and circular economy model — a revolutionary system enabling automated revenue sharing across industries. The Cocoa Circle is our first brand and proof of concept, offering premium cocoa products while building the infrastructure that powers this automated revenue-sharing model — a real-world demonstration before global scale.

Every purchase instantly triggers our platform to distribute predetermined percentages directly to the farmers and cooperatives who produced it. By removing intermediaries, technology ensures transparent, trackable benefits for producers. Launching in 2025, the platform is already supported by current Cocoa Circle sales, which fund direct infrastructure investments — proving our impact even before full automation begins.

Building revolutionary technology takes time and capital. As a startup, we fund development through product sales and founder investment. Instead of making empty promises, we invest in farmer infrastructure today while developing the platform for automated revenue sharing tomorrow. Our 2024 projects demonstrate real impact, with the full technology launch coming in 2025.

Fair Trade vs. The Circle Initiative Fair Trade: Complex certifications, delayed premiums through intermediaries, minimal value reaching farmers. The Circle Initiative: Direct partnerships, automated revenue sharing, real-time transparency, farmers as business partners sharing in ongoing success. We’re not replacing fair trade — we’re evolving ethical commerce by using technology to automate what certifications promised.

Yes—that's the vision. Once the model is proven with cocoa, our platform can expand to enable ethical commerce across industries. Brands committed to genuine producer equity can license the technology, turning ethical sourcing from a niche choice into an automatic industry standard.

We partner with established NGOs and cooperatives that have deep farmer relationships. Projects are selected collaboratively based on: Farmer-identified needs, not assumptions Immediate potential to improve livelihoods Community-shared infrastructure for maximum impact Proven partner track records As a startup, we invest where resources create the greatest farmer benefit, scaling project capacity proportionally as we grow.

Our Mission & 2030 Vision Mission: Transform global commerce to create shared prosperity and prove that technology-enabled circular economy principles deliver superior outcomes for producers, consumers, and businesses. Vision by 2030: Scale the platform across industries so ethical commerce becomes automatic, with thousands of producers receiving automated revenue shares, showing that business can drive powerful, equitable change.

Consumers: Buy cocoa products that create measurable impact while supporting platform development Partners: Collaborate on technology, distribution, or impact scaling Investors: Fund the platform that will revolutionize ethical commerce globally Advocates: Share our story and educate others about better business models

No—we're a social enterprise. Unlike non-profits that rely on donations, we create sustainable business models that generate profit and social impact. Our approach proves you don’t have to choose between profitability and producer prosperity — technology makes both possible.

We work only with farmers who choose to partner. Every relationship begins with conversation: What do you need? How can we support your goals? Collaboration is key — never imposed. Farmers who prefer traditional models are respected, while we engage with those ready to explore new, equitable approaches together.